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Post by account_disabled on Feb 19, 2024 23:08:57 GMT -5
Traditional Marketing Whereas traditional marketing aims to convert a lead into a customer as quickly as possible, the goal of growth marketing is to guide your audience through each stage of the marketing funnel, ultimately creating a brand ambassador. Simply put: where traditional marketing focuses on acquisition, growth marketing emphasizes retention. is company-centric, growth marketing is consumer-centric. Growth marketing does this by incorporating practices that can be hypothesized, tested, analyzed and optimized. Marketing strategies such as search engine optimization (SEO), paid advertising, content marketing, A/B testing, conversion rate optimization (CRO), email marketing and social media become Uruguay Mobile Number List the pillars in which brands can specifically and routinely gather data and make improvements. The value here is data-driven insights that allow brands to be product-focused and help them avoid decision-making based on “gut instincts” or simply opinion-based approaches. This full-funnel, scalable method of marketing is beneficial for both the company and the consumer. The company can make informed decisions on a larger scale and at a faster rate, and the consumer is presented with a comprehensive product that’s been designed for them. Growth Marketing and the Scientific Method One of the reasons for both the popularity and efficacy of growth marketing is its ability to be applied within the parameters of the scientific method. Because of this, growth marketers are often referred to as growth scientists.
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